Strategic Partnerships

For over 50 years, SARANTIS GROUP has been a strategic and reliable partner for fast-moving consumer goods companies that want to sell their products in the countries of Southern and Eastern Europe.

Always targeting at long term strategic partnerships, our Group has taken on the exclusive representation and distribution of more than 50 well known international brands. These products, along with the Group's own brands, strengthen our product portfolio significantly.

In the categories of Mass Market and Luxury Cosmetics, our Group signed a distribution agreement with the ESTEE LAUDER COMPANIES in the ‘70s, which led to the ESTEE LAUDER HELLAS joint venture in 2002.  
Strategic partnerships continue with the exclusive representation of JOHNSON & JOHNSON in Romania, LA PRAIRIE in Greece, Poland and Romania, PUIG GROUP in the Balkans, ITF GROUP in Greece, CHURCH & DWIGHT, EVYAP and COTY in Greece for the Adidas & Playboy brands.
Sarantis further strengthens its product portfolio in Cosmetics category through the recent agreement with CONTER, a member of SODALIS Group, for the distribution of the brands DENIM, TESORI D'ORIENTE, VIDAL, STREP and LEOCREMA in the majority of our Group's countries of operation.

In the Household Products category, the large portfolio of brands we produce is enriched further through the recent agreement with SPOTLESS GROUP for representing brands such as VAPONA, COLOUR CATCHER, DYLON, GLOBOL and SEPTIFOS in Eastern Europe.

SARANTIS GROUP also represents and distributes leading brands of vitamins, food supplements, and testing kits, such as LANES, CLEARBLUE, ORTIS and PIC.