Sarantis România S.A.

In 1996 it was established the Romanian subsidiary of Sarantis Group under the name ROMSAR COSMETICS. The company has the headquarter located in Bucharest. In February 2005, the company changed its name from ROMSAR COSMETICS SA to SARANTIS ROMANIA S.A. In 2007, SARANTIS S.A. purchased local cosmetics manufacturer ELMIPLANT.

The company activates on the Romanian market, trading brands produced by GR SARANTIS SA, as follows:

  • masculine fragrances: STR8
  • feminine fragrances: BU, C-THRU
  • household products FINO
  • cosmetic products ELMIPLANT


In addition to these, the company distributes the brands for other partners, mentioning some of the most important:

  • Puig Fragrances & Personal Care Group - ANTONIO BANDERAS perfumery;
  • Johnson & Johnson Consumer Zug - personal care products: Johnson Baby, O.B., Carefree, Johnson Adult, Neutrogena, Listerine;
  • GlaxoSmithKline - oral care products:  AQUAFRESH, SENSODYNE, PARODONTAX, COREGA;
  • Laboratories La Prairie S.A. (La Prairie of Switzerland) - selective cosmetic products: LA PRAIRIE


The distribution of the company's products is made nationally, through 10 sales offices and 5 regional warehouses.